PATENTS & DESIGNS • TRADE MARKS • BRANDING • STRATEGY • MONETISATION • COMMERCIALISATION • ENFORCEMENT • ADVISORY •
Strategy
We formulate strategies to capture real value from your intangible assets, develop commercially valuable IP portfolios, and implement effective enforcement aligned with your business objectives and competitive landscape.
IP Rights
We identify and define patents, trade marks, designs and other IP rights, registering these in jurisdictions around the world to build, enhance and defend your unique market position.
Advisory
We partner with you to provide board, management and founder level advice as fractional counsel, specialist advisors or mentors.
What we do
We advise on holistic protection strategies for your intangible assets, particularly intellectual property (IP) rights.
We formulate these in alignment with your business strategies, including your commercial roadmaps, market and geographic expansion, product development, and technology innovation plans.
We formulate effective enforcement strategies covering target selection, appropriate application of intellectual property (IP) rights, timing of engagement of opposing parties, negotiations, evidence, selection of litigation teams.
We advise on monetisation strategies. For example, tailored licensing programmes taking into account product types, market segments and geography. These can secure valuable untapped revenue streams.
We advise on IP-backed financing solutions, including effective strategy and use of IP audits, valuations and other analyses.
We facilitate monetary valuations of intangible asset portfolios with valuations compliant with credible and widely recognised standards such as IVS, RICS, IFRS, which have been relied upon by regulators, courts and financial institutions.
We advise on funding options and requirements. This includes numerous government funding programmes.
We partner with you along your commercialisation journey. This includes advising on processes for intellectual property (IP) identification and capture, formulating the types and timing of appropriate IP rights. We assist in ensuring clear inventorship and ownership recordal.
We review IP strategy in view of, for example, product improvements and changes, marketing and distribution channels, partnerships, licensing and other business opportunities.
Integrating with your commercialisation roadmap and milestones, we bridge gaps in protection and identify additional commercial possibilities.
We work with you to review your brand strategy including identifying brand character and brand elements in the context of your commercial strategy.
We advise on the optimal mix of intellectual property (IP) rights to protect your brand and facilitate opportunities for monetisation and commercialisation.
Original patent drafting
We draft patent specifications suitable for filing patent applications internationally. We conduct inventor interviews, invention capture sessions where needed to ensure essential inventive features are identified to support broad scopes of protection.
Filing applications
We file national, regional and PCT patent applications worldwide.
We file directly with patent offices in Hong Kong, Australia and New Zealand. We file in China via our partner firms. In Hong Kong, we file re-registrations of European, UK and Chinese patent applications, as well as original grant and short term patent applications.
We file in all other jurisdictions through our trusted network of associates, including USA, Europe, Japan, South Korea and ASEAN.
We formulate filing strategies aligned with clients commercial needs, geographic coverage, and budgetary parameters.
Examination
We have expertise in prosecuting broad patent claims and dealing with complex objections. We coordinate prosecution of corresponding applications to ensure consistent and broad protection across jurisdictions, and efficient cost and time management.
Legal opinions
We draft validity and infringement opinions for enforcement and court proceedings, portfolio and competitive analyses, due diligence and valuations.
Searching
We conduct tailored searches for assessing novelty, infringement risk and freedom-to-operate with appropriate jurisdictional coverage in line with your risk thresholds and budgetary parameters.
Searching
We conduct pre-filing searches for basic identical marks to full clearance, and trade mark use searches to assess common law rights and to support non-use cancellation actions.
Preparing applications
We review brand character to identify mark elements, including traditional marks (such as words, logos) and non-traditional marks (such as motion, sound, shape).
We prepare goods and services specifications to cover existing and potential product scope.
We ensure an appropriate and effective protection strategy is adopted.
Filing applications
We file national, regional and Madrid trade mark applications worldwide.
We file directly with patent offices in Hong Kong, Australia and New Zealand. We file in China via our partner firms.
We file in all other jurisdictions through our trusted network of associates, including USA, Europe, Japan, South Korea and ASEAN.
We formulate filing strategies aligned with clients commercial needs, geographic coverage, and budgetary parameters.
Examination
We have expertise in dealing with difficult objections, negotiating consent and coexistence agreements, cancellation/invalidation actions, and hearings.
Legal opinions
We draft validity and infringement opinions for enforcement and court proceedings, portfolio and competitive analyses, due diligence and valuations.
Preparing applications
We prepare drawings and applications suitable for filing design applications internationally. In doing so, we ensure compliance with the various formality and drawing requirements across different jurisdictions.
We review designs and advise how these should be depicted , e.g. whether partial designs are appropriate to support broad scopes of protection.
Filing applications
We file design applications worldwide.
We file directly with patent offices in Hong Kong, Australia and New Zealand. We file in China via our partner firms.
We file in all other jurisdictions through our trusted network of associates, including USA, Europe, Japan, South Korea and ASEAN.
We formulate filing strategies aligned with clients commercial needs, geographic coverage, and budgetary parameters.
Legal opinions
We draft validity and infringement opinions for enforcement and court proceedings, portfolio and competitive analyses, due diligence and valuations.
Searching
We conduct tailored searches for assessing novelty, infringement risk and freedom-to-operate with appropriate jurisdictional coverage in line with your risk thresholds and budgetary parameters.
Validity & infringement opinions
We draft validity and infringement opinions to assess the strengths and risks of proposed enforcement actions and court proceedings.
Negotiation
We advise on suitable strategies for engaging opposing parties, including notifications, demands and settlement negotiations.
Evidence procurement & preparation
We advise on evidence procurement strategies and preparing evidence for court proceedings including complying with formality requirements.
We advise on testing and technical validation for infringement analysis.
Litigation management
We manage the litigation process including litigation strategy, experts, counsel, cross-jurisdictional and cross-discipline litigation teams.
We conduct audits of intangible assets including intellectual property (IP) rights for internal or external reporting and planning.
This includes audits of patents, trade marks, designs for due diligence in funding, transactions, and in preparation for monetary valuation.
We facilitate monetary valuations of intangible asset portfolios with valuations compliant with credible and widely recognised standards such as IVS, RICS, IFRS, which have been relied upon by regulators, courts and financial institutions.
We can provide advice in various contexts with flexibility in mode of engagement.
This includes continuous engagement, or ad-hoc, project-based, temporary engagement in situations such as pre-enforcement, enforcement, litigation, expert witness, commercialisation, restructuring, funding rounds, pre-IPO, pre- and post-transaction.
We provide advice to boards, management and leadership teams in a variety of arrangements, including acting as in-house counsel on a temporary, fractional or ongoing basis.
We enhance your team during key development or project phases such as pre-enforcement, enforcement, litigation, commercialisation, restructuring, funding rounds, pre-IPO, pre- and post-transaction.
We mentor start-ups and founders, including teaming up with venture partners and venture studios.